The Flamingo-logy
Inspired by Alice in Wonderland, where Alice swings a flamingo in a chaotic croquet game, we see life—and golf—just the same. It’s not about hitting the perfect shot every time. It’s about bouncing back, finding your rhythm, and moving forward.
Every swing counts, and we believe every moment, on and off the course, deserves to be celebrated—in style, with a little flair.
How it Started
Soneven was born from this very mindset. Our flamingo emblem is a constant reminder to stay confident, have fun, and keep swinging—no matter what life or the game throws at you.
We started with our own “bad shots,” but we kept swinging, adjusting our approach until we found the perfect performance fabric, flattering fits, and bold prints that speak for themselves. With each collection, we’ve found our rhythm and built a community of women who share our vision.
Your support along the journey has helped us find our fairway, and there's no stopping us now.
And the Journey Continues
We continue to share our Flamingology through every piece we create—empowering every woman to find her swing and celebrate every moment on and off the course.
Whether you're reclaiming your groove or stepping into a new chapter, Swing Your Style, and Live it.
